Submitted by slewis on Wed, 2013-11-27 13:54
Are you like me and have tried more than once to learn Objective-C and use Xcode to create OS X or iOS apps but just couldn't get the hang of it? I found Nick Smith's Xcode Primer - Visual Programming for OS X recently and it has helped me a lot more than a lot of online tutorials and other books.
Submitted by slewis on Mon, 2013-07-08 13:25
My last blog entry asked whether your content helps customers buy. I wanted to follow up with a focus on helping the customer during the pre-purchase phase when they are forming initial impressions.
Google's Jim Lecinski calls it the "Zero Moment of Truth" or simply ZMOT (Lecinski, Jim 2011). Michael Bosworth and John Holland advocated that salespeople focus on the buying process, not the sales process (Bosworth, Michael and Holland, John, et al 2010). It is all around us. What is it?
Submitted by slewis on Sat, 2013-06-22 11:52
Over the last decade or so, I was happy to see some sales methodologies adapt to a world where the customer knew a lot about your company and product or service before they ever talked to a salesperson. It makes sense to see your sellers as assisting the buying process rather than driving the selling process in a would where buyers have more information than ever. But what happens when there is no salesperson at all?
Submitted by slewis on Wed, 2013-06-12 15:30
We've enjoyed the savings from ditching cable TV for a few years now. And now it is even better. Just installed EyeTV, from elgato, on Mac Mini with a Hauppauge WinTV ATSC tuner stick I had laying around. We can pause live TV, record shows easily, see an on-screen program guide and program schedules and recording from the guide, and we receive just under 50 channels. All the major networks, some movie channels, music video channels, even a shopping channel.
Submitted by slewis on Wed, 2013-04-24 23:33
Do you use the weather widget in OS X? Have you turned on the display of the low temperatures? Do you find the font color for the lows nearly impossible to read against the purple background? Then this is for you.
Warning: this story describes how to modify the CSS file for the weather widget. This requires modifying system file permissions. It may be overwritten by subsequent updates from Apple and you need to be very careful not to make changes to the wrong files. In other words, proceed at your own risk.
Submitted by slewis on Wed, 2013-04-24 12:54
When it comes to marketing strategy it is important to consider your business, especially when it comes to online advertising and social media. Let's consider two of my neighbors' businesses.
I have two neighbors that have small businesses and need to do marketing. One is a plumber covering a few towns in the area and the other is a gadget maker selling his products online worldwide. Neither is a large business.
Submitted by slewis on Wed, 2013-03-13 20:06
I've begun a new series of Business Video Basics videos. First one is up on YouTube now and is about making custom Final Cut Pro X titles in Motion 5. Sometimes you just don't want to be like everyone else that is using the built-in FCP X titles. Other times you need something more specific to your project. I show you how to make a simple title that flies the title in along a curve while pushing some autumn leaves into the frame and letting them flutter down and off the bottom of the screen. The idea isn't to build an award winning title.
Submitted by slewis on Thu, 2013-03-07 12:28
If you've been reading my blog for a while you probably know that most of my work is small scale and happens in very safe, controlled environments. No elaborate sets or complex rigging. I recently did a shoot in a restaurant which required mic stands extended over a group of about 12 people along with a few tripods, a light on a stand and a backdrop on a support system with two stands. $25 and some pre-planning helped me keep my risk a lot lower for the shoot.
Submitted by slewis on Thu, 2013-03-07 12:10
I recently purchased a Cowboy Studios backdrop support kit from Amazon.com. The kit arrived with a broken knob on one of the adjustment screws. It looked like it was damaged in shipment but it is hard to say for sure. Amazon's customer service has always impressed me but I had a shoot coming up and didn't want to have to exchange the whole kit so I contacted Cowboy Studios directly. They agreed to send me just the broken part so I could fix it myself.
Submitted by slewis on Thu, 2013-01-10 19:49
Lately Premiere Pro has been crashing on me. A lot. I don't know if it is OS X Mountain Lion, something about my particular machine, something about the very long projects I've been editing or something about Premiere Pro but it has gotten to be much more than an annoyance. Before I spend the money to go to CS 6 and see if it works better I thought I'd give Final Cut Pro X another chance.